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Count backwards from 10…

BC residents narrowly escaped a collective medical emergency last weekend when the BC Supreme Court ruled that anesthesiologists must continue to provide full hospital services – at least until after a subsequent ruling on April 20.

Contrary to much of the coverage, the physicians are not just concerned about compensation.

“The issue here is we need a process to deal with the problems that we have with the recruitment and retention of anesthesiologists in this province,” said Dr. Jeff Rains, president of the B.C. Anesthesiologists Society.

And sure, compensation is part of that discussion.  But so is lifestyle. Note that Dr Rains talks about recruitment and retention. How do we get doctors to come to BC – and keep them working here? Keep them working at all?

The anaesthesiologist dispute in BC falls on a backdrop of the 2012 Federal budget announcement where it seems that those of us lucky enough to still be at the peak of our careers, now have a chance to work even longer. For those of us who love our jobs, this doesn’t seem so bad today. But how will it feel when we are close to retirement?

Most of us will need to ease out slowly. We will want to nurture colleagues still building their careers – and make sure the intuition and expertise we have developed over our working lives is not lost.  We will need a legacy. Our employers will need it too.

Why would a doctor want anything different?  Most physicians spend their careers managing overwhelming workloads at the expense of their own families and lifestyle. I am sure retirement is a big draw for many. And many doctors are close to retiring. Canadian Medical Association research shows that 44% of BC physicians are over age 55. Replacing those doctors in this highly competitive recruitment market will be next to impossible.

Perhaps what we need to do is focus less on recruitment and more on retention – that and a gradual easing of workload as physicians age. Rather than putting more money and effort into recruiting a physician workforce that is in desperate supply internationally, perhaps we should consider innovative ideas to help older BC doctors keep working in ways that continue to reward them, and the communities they serve.

Maybe an attractive retirement program would even attract physicians to move to BC? Maybe a different way of doing things would bring anaesthesiologists, too.

The anaesthesiologist dispute is likely to be followed by many other physician shortages as more BC doctors retire.  The countdown has started and with some creative foresight we can choose not to be put under.

Part of the Club

It was with excitement that I received a heavy package in the office mail this week. It contained my certificate that confirmed I am now a Certified Environmental Professional. This is not the highest academic achievement I have attained, but it is one I am very proud of.

The designation recognizes my experience in environmental and stakeholder communications as well as my graduate certificate in sustainability, received from the Bainbridge Graduate Institute in Seattle in 2010. More than anything it means that I have been evaluated by my peers as meeting a standard of excellence.

According the FSC-certified guidebook that came along with the certificate, “the CEP designation provides Canada with an invaluable tool for developing a highly skilled workforce. Environmental professionals demonstrate their ability to meet the National Occupational Standards (NOS) for environmental employment.

CEPs work in environmental protection, sustainability and resource management sectors and consist of scientists, researchers, educators and communicators.

In short, the EP certification represents the standard of excellence in environmental employment in Canada. They have done so for more than a decade. It feels great to be part of this ‘club’.

I am now connected to a large network of Canadian peers who are both passionate about the environment and who have demonstrated their expertise as environmental professionals. For me this means that I can connect with project partners and follow front-line research much more readily.

Through the CEP designation clients and employers also have a way of separating self-proclaimed experts from those with years of dedication and experience. When it comes to making decisions about how our activities impact our precious environment – it makes sense to be talking to the right people. And the CEP designation helps us all know who they are.

Not to say that there aren’t plenty of experts doing great work without the recognition of a certifying body. There are. It is just that the certification is a kind of shorthand – it lets you know right away if the person you are consulting has met a national standard of excellence. Kind of like knowing that your doctor passed medical school – except this time the patient is the environment.

And we all have a responsibility to provide the best care possible.

Learn more about Certified Environment Professionals at http://eco.ca/certification/

Communication Solution’s Kate Stebbings highlights merits of professional accreditation

As strategic marketing and communication professionals, it’s always gratifying to know our expertise and experience is supporting efforts to raise the bar within our industry. This month our Director of Strategy, Kate Stebbings, is featured in the International Association of Business Communicators’ (IABC) publication Communication World, discussing the merits of the IABC Executive Accreditation Seminar (EAS), an intensive week long accreditation option for communicators who have at least a decade’s worth of experience in the field. Kate became accredited through IABC in 2007 and has volunteered her time for the past two years serving as the Director of Business Development for IABC’s Accreditation Council. Read the article.