We work with a number of clients across the country with health and environment goals, but know it’s as important to spend time focusing the lens on our own organization’s contributions to sustainability. One action we’ve taken recently as a company in that regard is identifying, measuring and reducing our carbon footprint through the Climate Smart program.

This week we attended the second of three training sessions focused on reducing our greenhouse gas emissions. We started the session off with a fun, brainstorming exercise. We were asked to create a news headline that encompassed our company’s big goal or vision for the future; something to shoot for five, 10, or even 20 years out. Vancouver’s vision to be the greenest city in the world by 2020 was one example.

We came up with two headlines that encompassed some of our organization’s sustainability goals. Our first headline – Marketing Company Brings Rooftop Produce to Market – focuses on a vision we’ve had for rooftop herb gardening and composting.

The second headline – Communication Solutions Finds its Place in the Sun – is a play on words regarding our “Place in the Sun” video for the City of Kamloops. It refers to a much larger and long term vision where our company would be based out of a solar-powered office space.

This exercise was just what we needed to get the ball rolling for the remainder of the session where we brainstormed ways all participants in the session could reduce GHG emissions. Who knows, one day in the future updates on this blog may be coming to you from a solar-powered office. And the timing for our brainstorming couldn’t be better. We also just learned our local city council just voted to make it mandatory for all new homes to have solar hot water “readiness”, joining 36 other BC municipalities who have made similar commitments.

What is your company’s sustainability vision? What would your “headline” be?